Implementation Evaluation Control

Once the first steps to implementation are taken, evaluation and control will help guide the organization to success as laid out by the marketing plan.

implementation the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives

Price

The price of my product will be 5.99 for an 8oz bag. 

Price

Customer value is not simply a matter of high quality. A high-quality product that is available only at a high price will not be perceived as a good value, nor will bare-bones service or low-quality goods selling for a low price

                   If a customer finds that a competitor has reduced the price of an item also sold at Nordstrom, Nordstrom will match the other retailer's price and credit the customer's account—even long after the sale is made.

Promotion

I will be going around to the coffee houses and stores to have my products on the counters. with free samples for anyone who would want them.

In contrast, market-oriented organizations recognize that promotion decisions are only one of four basic marketing mix decisions that must be made: product decisions, place (or distribution) decisions, promotion decisions, and pricing decisions.

                            Marketing-controlled information sources include mass media advertising (radio, newspaper, television, and magazine advertising), sales promotion (contests, displays, premiums, and so forth), salespeople, product labels and packaging, and the Internet.

Distribution

assessing the wants and satisfactions of present and potential customers, designing and managing product offerings, determining prices and pricing policies, developing distribution strategies, and communicating with present and potential customers.

Marketing planning is the basis for all marketing strategies and decisions. Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the marketing plan.

Product

Chocolate covered espresso beans with raspberry flavoring for that person on the go.

Product

Customer value is not simply a matter of high quality. A high-quality product that is available only at a high price will not be perceived as a good value, nor will bare-bones service or low-quality goods selling for a low price.

                    Managers should resist pressure to extend the basic line unless they can dramatically increase demand. Instead, they should allocate excess cash to the product categories where growth prospects are the greatest.