Product
Customer value is not simply a
matter of high quality. A high-quality product that is available only at a high
price will not be perceived as a good value, nor will bare-bones service or
low-quality goods selling for a low price.
Managers should resist
pressure to extend the basic line unless they can dramatically increase demand.
Instead, they should allocate excess cash to the product categories where
growth prospects are the greatest.
No comments:
Post a Comment